Keeping it clean and simple is the most effective way to convey your brand message.
If there are key words that need to be highlighted, it is sufficient to use at most one more different font, and no more than two fonts on the layout of a package. Packages have a limited amount of space, and you should keep the fonts consistent on a limited amount of space and try to use only one font so it doesn't look confusing. The more the font color is differentiated from the background color of the package, the more the font will stand out and be easier to recognize.
Some bags, such as jute bags, need a larger font because the weave lines are thicker, and a smooth, tighter weave in cotton allows for a more refined font.Ĭhoose a font that is thicker and must stand out from the background color of the package. The more words you have, the larger the margins. So the margins should be proportional to your logo or slogan. If there is a lot of text to be printed, then the layout should leave more margins, as a lot of white space will help with reading.
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